Google Algorithms which influence SEO ।। Search Engine Optimization

Introducing seven Google Algorithms that affect the ranking of natural search results:

The 1ˢᵗ Algorithm: Panda
The name of Panda Algorithm comes from a Google engineer whose name is Biswanath Panda. The Panda algorithm is used to evaluate and understand the content of the webpage, so it can be said that the Panda algorithm is a very important algorithm that affects the SEO ranking. The content of the webpage & it's quality, concentration, relevance, speed, content with other web pages. Repeating etc., are all related to this algorithm.

The 2ⁿᵈ Algorithm: Penguin
The penguin algorithm is an algorithm released by Google in April 2012. 

This section contains several highlights:
1. The source of your web page, the relevance of your web content.
2. If the link to your web page is a bad website, then it is possible that Google will think that your web content is related to a bad website, so it may be punished to influence the ranking.


The 3ʳᵈ Algorithm: Pigeon
The Pigeon Algorithm released by Google in July 2014 is an algorithm based on local search related information. Therefore, the Pigeon Algorithm will bring out Google Map and store information. The search results are as follows:

The Pigeon Algorithm will bring out the results of the Map & Local and Map.


The 4ᵗʰ Algorithm: Hummingbird
Google released the Hummingbird Algorithm in September 2013. The purpose of the Hummingbird Algorithm is to correct and remind the text search results to provide accurate search results to users, because users may mistype when using Google search, or There is no switch to the correct input method, Google will remind you: after the adjusted search results. In addition, the so-called snippet search is also derived from the hummingbird algorithm. In other words, if your brand name is very similar to others, your search results will not be cheap, but may worsen.

The Hummingbird algorithm will provide possible correct search results or can search again according to the entered text.
The Hummingbird algorithm allows you to search for the correct result even with the wrong input method.
The hummingbird algorithm extracts the fragment content (Snippet) from the web page in the search results.


The 5ᵗʰ algorithm: Fred
According to an analysis published by Barry Schwartz in March 2017, the Google Fred algorithm is used to assess whether a website is too aggressive in making use of advertising to make money and then to provide quality content.


The 6ᵗʰ Algorithm: Mobile User Friendly (Mobile Friendly)
This algorithm is easy to understand, is it friendly enough for the user page of the mobile phone? There are several factors that affect the friendliness of mobile phone users:

1. Responsive Web Design (RDD) is better than independent mobile webpage
2. Font size
3. Is there something that cannot be played?
4. Is the bounce window easy to close?
5. Inter-element spacing to avoid false touches, false touches will increase bounce rate and user dislike
6. The speed at which the page loads the user's mobile phone


The 7ᵗʰ Algorithm: Payday Loan
The Payday Loan algorithm is an algorithm released by Google in 2013. The main purpose is to curb related websites such as pornography, loan sharking, and gambling.

Supplementary explanation: Some netizens said that the four words of the receiving platform have an average of 1300 searches per month. It is no big deal to be able to do the first and second pages on the first page.

First share three concepts with you: 
The keywords you need to operate are:
1. A sufficient amount (with sufficient market audience)
2. Great influence (sufficient precision to effectively improve conversion rate)
3. High value (if you win in this keyword, others have to pay a high price to replace).


By knowing  those Algorithms, you understand SEO and implement it systematically in your site & you can significantly reduce marketing costs and improve the ranking of natural search results.

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