SEO is Important to My Site Or Not

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Why does your website need SEO?


Today, most people are good at using search engines to find the products, services or content which they want. The main search engines are Google, Bing, Yahoo, Baidu... and so on.
Of course, every country and region will have different mainstream search engines, but what we want to express is that search engines are an indispensable part of most people's daily lives. No matter what kind of information you are looking for, Google is right there!
Therefore, if your website can appear on the first page of search results by SEO, you can get a lot of traffic. With traffic, you can turn it into a customer, and a customer can buy the product, and finally there will be revenue.
The value of SEO is there.

 The difference between search engines and social media is that search engines can provide targeted traffic with targeted traffic. When anyone opens a search engine to search, it is bound to find a specific keyword. The ranking results of keywords can improve the visibility of your brand and products. Some people can see the chances of successful sales. If no one enters your website, you will not be able to generate transactions, and there will be no gains. Therefore, when you don't have the SEO of the website, you will miss this great opportunity to increase your website traffic, and miss the opportunity to get free traffic and customers.
If there is no SEO, search engine can't find my website?

 In order for a search engine to display your website, you must first ensure that your search engine has your data in the database. If you do not properly submit your website to the search engine, then there will be no information on your website in its database. Naturally, your website will not appear in the search results.

 Therefore, if your site does not have a preliminary SEO at all, then your site will not appear in the search engine.

 In addition, through the correct SEO optimization, in addition to being properly included in the search engine, it also allows you to increase your ranking to the first page of search results when you are included in the search engine database. Greatly improve the exposure of your website, bring huge traffic to your website, and more importantly, such traffic is completely free!

 If you are running an e-commerce site or profitable organization; I think you should prefer some Professional Search Engine Optimization Specialist. They are really good, make your site attractive with some good quality Image. 

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Some On-Page SEO Factors

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Some On-Page web page SEO factors that affect search engine ranking to a specific page of the Site. Those are-

Web content:
A page of content is worthy for the current search ranking results, if it is related in accordance with the searcher's point of view. of course, for the search engines to say it is also very important, therefore, to create high-quality content is very important, what is quality content? From an SEO standpoint, all good content needs to have two elements, good content must supply the demand, and can be connected.
Codes:
Content
the <body>, <div>, <p>, <span>, no tag
Alt Text
<img src="http://www.example.com/example.png" alt="Keyword">
Bold/Strong
<b></b>the <strong></strong>

 Good content provides a demand:
Just as the global economic market is the same, the message will be in accordance with the supply and demand relationship is affected. The best quality web content is that it can provide the maximum demand of the work, it is probably one of the XKCD comics form, is to a large number of technical experts to provide nerd jokes, or may be a Wikipedia article, and to the world to explain the Web 2.0 definition. It can be a video, an image, a sound or text, but it must provide a demand, in order to be considered good content.


Title Tags:
After the content, the title tags are SEO the second most important page factors. Here you can read more about title tags the information.

 Link URL:
In addition to the high quality of the internal link addition, the SEO should also ensure that the websites in the category hierarchy presented in the URL.

 The following is the URL structure a good example:
https://www.newscan.com.tw/rwd/responsive-web-design.php

The following is the URL structure of a bad example:
http://www.abcd.com/title/aa01...

With the first example, this URL does reflect the site's information, the specific page with the title/ title /relevant. All Google searcher can see the content topic through URL. But 2nd example doesn't mean anything.

URL structure is very important because it helps search engines to understand relative importance. From the anchor text point of view, it is also helpful, because if the keyword included in the URL. So as you see URL good structure is most important for site ranking. 
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Google Algorithms which influence SEO ।। Search Engine Optimization

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Introducing seven Google Algorithms that affect the ranking of natural search results:

The 1ˢᵗ Algorithm: Panda
The name of Panda Algorithm comes from a Google engineer whose name is Biswanath Panda. The Panda algorithm is used to evaluate and understand the content of the webpage, so it can be said that the Panda algorithm is a very important algorithm that affects the SEO ranking. The content of the webpage & it's quality, concentration, relevance, speed, content with other web pages. Repeating etc., are all related to this algorithm.

 The 2ⁿᵈ Algorithm: Penguin
The penguin algorithm is an algorithm released by Google in April 2012. 

This section contains several highlights:
1. The source of your web page, the relevance of your web content.
2. If the link to your web page is a bad website, then it is possible that Google will think that your web content is related to a bad website, so it may be punished to influence the ranking.
The 3ʳᵈ Algorithm: Pigeon
The Pigeon Algorithm released by Google in July 2014 is an algorithm based on local search related information. Therefore, the Pigeon Algorithm will bring out Google Map and store information. The search results are as follows:

The Pigeon Algorithm will bring out the results of the Map & Local and Map.


The 4ᵗʰ Algorithm: Hummingbird
Google released the Hummingbird Algorithm in September 2013. The purpose of the Hummingbird Algorithm is to correct and remind the text search results to provide accurate search results to users, because users may mistype when using Google search, or There is no switch to the correct input method, Google will remind you: after the adjusted search results. In addition, the so-called snippet search is also derived from the hummingbird algorithm. In other words, if your brand name is very similar to others, your search results will not be cheap, but may worsen.

The Hummingbird algorithm will provide possible correct search results or can search again according to the entered text.
The Hummingbird algorithm allows you to search for the correct result even with the wrong input method.
The hummingbird algorithm extracts the fragment content (Snippet) from the web page in the search results.
The 5ᵗʰ algorithm: Fred
According to an analysis published by Barry Schwartz in March 2017, the Google Fred algorithm is used to assess whether a website is too aggressive in making use of advertising to make money and then to provide quality content.


 The 6ᵗʰ Algorithm: Mobile User Friendly (Mobile Friendly)
This algorithm is easy to understand, is it friendly enough for the user page of the mobile phone? There are several factors that affect the friendliness of mobile phone users:

1. Responsive Web Design (RDD) is better than independent mobile webpage
2. Font size
3. Is there something that cannot be played?
4. Is the bounce window easy to close?
5. Inter-element spacing to avoid false touches, false touches will increase bounce rate and user dislike
6. The speed at which the page loads the user's mobile phone
The 7ᵗʰ Algorithm: Payday Loan
The Payday Loan algorithm is an algorithm released by Google in 2013. The main purpose is to curb related websites such as pornography, loan sharking, and gambling.

Supplementary explanation: Some netizens said that the four words of the receiving platform have an average of 1300 searches per month. It is no big deal to be able to do the first and second pages on the first page.

First share three concepts with you: 
The keywords you need to operate are:
1. A sufficient amount (with sufficient market audience)
2. Great influence (sufficient precision to effectively improve conversion rate)
3. High value (if you win in this keyword, others have to pay a high price to replace).


 By knowing  those Algorithms, you understand SEO and implement it systematically in your site & you can significantly reduce marketing costs and improve the ranking of natural search results.
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What is SEO? SEO Beginner's Guideline.

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At present, the world's largest search engine is Google. One of the most important things in digital marketing is to do SEO. We often hear SEO, and what is SEO? 

 The full name of SEO is Search Engine Optimization. SEO is a marketing technics that increases the visibility of web pages in search engine through natural way (no pay). SEO includes technology and ideas to improve page rank, traffic, and increase the exposure of web pages to search engines. We can use SEO optimization to ensure that search engines can understand website architecture & make our website available on the first few pages.

 However, Google's algorithm will change every year, so the author Mr.Frank tells us that it is better to master the seven Google algorithms, so that it can gradually influence the ranking of natural search results.

There are more than 200 Google SEO impact factors. Instead of remembering these 200 impact factors, you can understand the key factors of the Natural Search ranking by knowing the algorithms of these seven Google SEOs. In fact, Google SEO is not a secret, Google provides: Search Engine Optimization (SEO) Getting Started Guide.

 How critical is the natural search result? According to Mr. SEO's article, the first page will occupy 91.3% of the traffic, the second page will only be 4.8%, the third page will only have 1.1%, and the first will occupy 32.5% of the traffic, and the second will be 17.6. % and third are 11.4%.

 So if your SEO teacher doesn't teach you the algorithm of the seven Google SEOs, it's time to fire him.

 Google adjusts the algorithm hundreds of times a year, so no one can get 100% of the SEO results, and it doesn't have to be, but if you master and understand the seven SEO algorithms, you will be able to gradually influence the ranking of natural search results.

 The seven algorithm names that affect Google's natural search ranking results are: Panda algorithm, Penguin algorithm, Pigeon algorithm, Hummingbird algorithm, Fred calculus. Law, Mobile User Friendly and Payday Loan.
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About Me

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I've  always been passionate about Internet Marketing Strategy, Analytics and Digital marketing.

I have been in  Digital Marketing, Search Engine Optimization, SEM, Social Media, Lead Generation  and Email Marketing profession with more than 2+ years of experience.

 I believe creating a great product or offering an amazing service is only half the battle a successful business otherwise its have no presence on Google and other search engines. I began practicing SEO 2 years ago and have since managed campaigns and obtained results that actually make a difference in both b2b and b2c environments.


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